Customer flows at shopping centres Spice and Spice Home increase 26%

Compared to 2021, customer flows at Spice and Spice Home shopping centres increased by 26% last year, while turnover increased across all major product categories, shopping centre Spice reports.

2022 can be considered a year of recovery after the Covid-19 pandemic and the measures limiting spread of the coronavirus, which significantly affected operations of shopping centres. In 2022, customers returned to shopping malls, and customer flows at shopping centres Spice and Spice Home increased by 26% as compared to 2021.

“According to data available to the shopping centre, last year a positive trend was observed in the number of purchases, which, compared to 2021, increased by 45%. Furthermore, turnover increased across all major product categories – clothing and footwear, technology, cosmetics and perfumery, sports and hobbies, as well as in the restaurant segment, which means that consumers are starting to return to their normal lives. Based on the outlook for this year, we expect that the technology and consumer electronics segment will continue to develop faster,” says Iveta Priedīte, Manager of Spice and Spice Home shopping centres.

There have also been changes among the tenants at Spice and Spice Home shopping centres. The shopping malls welcomed 18 new tenants last year. These include such brands as Lacoste, Reima, Samsung, Euronics, Geox, Marc O’Polo, LVX Optika, Streetburger, Kowarows Barber Shop, Melnā Govs and Freshfruit. Another 19 tenants have completed reconstruction and opened new concept stores, including Sportland, TET, Cenuklubs, Chantelle, Wolford, The Body Shop, Gan Bei and Intimissimi. For the convenience of customers, at the end of the year a co-working space was set up in cooperation with the Scandinavian furniture retailer IKEA, which is currently in great demand from customers.

Last year, the technological segment of the shopping complex was developing rapidly, registering a 52% increase. At the end of 2022, the largest Euronics shop in the Baltics opened at the shopping centre, as well as the only Samsung multi-experience store in the Baltics, the largest TET shop in Latvia, and a Baltic Data shop that boasts the widest range of gaming products.

An increase in turnover was also observed in the fashion segment, which experienced a 75% increase, whereas footwear segment grew by 85%. Since the opening of the largest Douglas shop in the Baltics, a 76% increase was observed in turnover in the cosmetics and perfumery segment. Similarly, the sports and hobby shops also saw a positive trend, increasing their turnover by 76%. On the other hand, restaurants have doubled their figures compared to 2021, as their turnover increased by 108%.

Changes in the range of tenants at Spice and Spice Home shopping centres will continue in 2023. This year, Zara clothes shop will expand and switch to a new concept, and an impressive MyFitness fitness club will open at Spice Home. On the other hand, LIDO, Reserved and JYSK will undergo reconstruction.

EUR 3.8 million has been invested into an interior renovation project at Spice shopping centre, and a total of EUR 9 million is to be invested in the project, which will be completed in the summer of this year.