Founded in 1991, A|X Armani Exchange has been offering affordable and versatile clothing and accessories, in synch with the energy of the world of young people. Challenging conventions, the brand offers a new perspective: a fresh, natural, metropolitan approach to fashion.

Following the 2017 reorganisation of the Armani brand portfolio, A|X Armani Exchange asserts its presence as the new streetwear in Armani’s style: young, informal, urban, up-to-date, and digital in its communication.