MARELLA was created in 1988 in Reggio Emilia, Before the company was established, the design of MARELLA was carried out within the Max Mara structure. The label continued to develop, in terms of reputation as well as sales, and in 1988 MARELLA was formed: an organization operating in its own right. The objective adopted for the label was sharply defined from the very beginning: to establish the firm in the range characterised by high guality products offered at affordable prices. however, its origin dates back fifteen years earlier to 1973, when it formed part of the Max Mara Fashion Group, one of the leading companies in the Italian pret-a porter sector worldwide.