A retail project of MAX&Co. launched in 1986 and run by Manifatture del Nord s.r.l., a member company of Max Mara Fashion Group. From its foundation in the Fifites, Max Mara Fashion Group has created several brands, each of them with its own original collection. Among them,MAX&Co. stands out for its eclectic personality, which boosted the brand worldwide. After the first shop opening, MAX&Co. gained reputation, glamour and prestige that make this project one of the most successful within Max Mara Fashion Group.